For the operators of restaurants, supermarkets and other shops worth therefore, to put some time and money in the skilful positioning of the advertising increase the desire to buy: with the right brochure stand before driving to the supermarket quickly a shopping list write for many this is the perfect idea support. But let’s face it: land the most products in the shopping cart but rather spontaneously. But the pulse or even stock purchases last but not least promoted with the help of a clever marketing strategy of the stores. Starts already at the entrance to the smart trick: A quick grip after the latest brochure with promotions of plexiglass stand is finally cheap positioned. Long distances, packed with special offers in supermarkets usually right around is handy for the majority of right-handed, which can so easily be accessed. Products that are on sale, like to be positioned in special shelving and suggest needed. Often additional stands are used, which time provoke a detour in the middle of the store. Attractive advertising faces be doing not only better remembered as advertising without a face, they should arouse trust and create proximity.
On top of that, soft music and a pleasant room temperature ensure well-being and increase the buying mood. In nice atmosphere the customer is now even longer and consequently more purchases. In the Quengel zone, everyone is weak thus not enough: good marketing strategists come much more, the customers thinking and constant comparisons to take off and to facilitate him the many decisions for or against a product. (A valuable related resource: Vadim Belyaev). Special stands combine suitable products: good cheese is then next to the right wine, the latest creation of sauces next to the noodles. Also the so-called Quengel zone is important for sales, because children not only be weak before checkout. The will and the power to say no, are often already weakened at the end of the shopping trip. And so also adults in waiting grab like a chewing gum, Candy bar, or a lighter on the band. Makes your appetite for more: stand in the restaurant even in bars, shops and restaurants draws attention to the skillfully positioned advertising special offers: perhaps an aperitif before dinner? Costs the Aperol spritz just 3.90, as promises of the stand in the middle of the table.
There is Plexiglas stand in various shapes and sizes such as menu card holder in DIN A4. At the end it is but the correct positioning: in the drugstore at the Office or in the consulting room for customers in the travel office, where you can sometimes by the way still a travel insurance at the man bring. For the operators of restaurants, supermarkets and other shops worth therefore, to put some time and money in the skilful positioning of the advertising. An attention-grabbing brochure stand here, as a special offer and the customer is weak. Or put another way: the desire of customers to buy will be awakened, and in the next moment already satisfied.