It is true that we handle much information in enterprises; It is a lot, but perhaps it is not always sufficient and suitable, nor is sufficiently rigorous and simple to translate into valuable and applicable knowledge. We can be doing wrong learnings and false learnings, and perhaps wrong us decisions, because the information is not reaching the proper quality, or evaluate it properly. We can have good networks and good supports, but, in some cases, poor information. It makes the warning, information that we use in the companies always has the meaning which appears, nor can we believe everything we read in the printed or electronic media. It is true that each of us perceives realities in their own way, depending on your beliefs, feelings, values, concerns and wishes; but we can also see before incomplete, confusing, manipulated, or inaccurate information. So, if we add the possible lack of quality in the information with the tendency of the brain (by its many filters), to deceive ourselves, the result would be unreliable.

Definitely need a good culture of information, which companies operate properly, inculcate where all its human resource identifying it and know operation, where the information data banks are resting on an easy to handle, soon learn informational system and generate good results. To the extent that the knowledge becomes more dynamic product in the case of the operation of enterprises, their competitiveness, thanks to new technologies, developed new styles of management, it is necessary not to neglect this form affects productivity, performance of the worker and his motivation for his innovative talent benefiting everyone. All no doubt thanks to all these developments, transformations of the economy, their marketing has led to is a new knowledge worker, as Enebral which requires, of course, points out good dose of informational dexterity in this respect stresses the importance; Drucker said about it, who lego your profile pointing out aspects: Visible degree of personal and professional development. Digital and informational skills. On the performance and lifelong learning autonomy. Creative ability and innovative attitude.

Loyalty to the profession and quality of work.This worker constitutes, therefore, indicates Enebral, a valuable asset for the straight economics of knowledge; But let me remind you also that the manual worker is not necessarily outside this profile, because there are manual jobs that require large doses of knowledge, without recourse to the example of the dentist or surgeon. All jobs are necessary in society, and most of them require a specialization to be updated periodically, not counting the probable assumption of new roles and responsibilities by workers. Nor identify the knowledge worker with University origin: almost all have to learn continuously and therefore handle ideal Informacionconcretamente, the present expresses a great knowledge economy where required be prepared to operate effectively in it and ensure organizations participation enabling them to results that economy demand. Consider what manifests Enebral Fernandez, that that economy professionals demand that are Permanent learner and, with their individual competitiveness, contributing to the collective. Necessary to develop all our faculties and strengths of human beings, and the need to make knowledge valuable and applicable information available. But, if a hiatus there is between knowledge and information, is there between this and the technology, also found hiatuses between knowledge and high performance, and between knowledge and innovation. Improve our productivity and competitiveness would happen, without ruling out other challenges, to properly resolve these four hiatuses in each company.